Provide a 7 pages analysis while answering the following question: Marketing Communication for Startford Upon Avon. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Proceedings will commence with guided tours around various sections of the facility including the redeveloped auditorium, the Swan Theatre, the Observation Tower and the One-Room (Chambers 2004, 67). This shall then be followed by the airing of an hour long documentary that follows the exceptional account of how the theatre came to be. Some of the plays that will later be performed during the day will include Shakespeares very own Othello and Romeo and Juliet. Other plays that are lined up for that day include the Revengers Tragedy, The Magic Flute, Camino Real and The War of the Roses. Some of these plays shall include names of famous Hollywood actors such as Candice Bergen, Ewan McGregor, Bradley Cooper and the lovely Emma Stone in the performances. Visitors can find food and drinks at the Rooftop Bar and Restaurant as well as the Riverside Cafe and Terrace.The Royal Shakespeare Company intends to increase cultural awareness of potential visitors with regards to the various activities and opportunities that is offered at the Royal Shakespeare Theatre. The company intends to raise both domestic and international tourist visits within the area by defining the product and services they offer and thereby providing a high standard of cultural and diplomatic repertoire through cultural interactions. Another objective of the event is to provide to the target audience a variety of social activities that they can enjoy while visiting the area (Fill & Hughes 2008, 266).Key stakeholders in the media fraternity have been invited to contribute towards the success of the event. Both local and international television channels have confirmed their attendance in what is considered a crucial step towards the revitalization of the countrys tourism sector.
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