Chapter 10 focuses on writing persuasive messages. In the world of online communication and social media, our messages must be meaningful, but concise in order to be effective. This week, I want you to invest about 20 minutes in listening to Simon Sinek talk a little about the “why” in our business communications. The link the talk is here: on your Chapter 10 readings regarding persuasive messages and write a post that connects Sineck’s findings to the 3 step process outlined by Thill and Bovee (2017). Think about a business or organization that you are a part of and share your experience with the way messages are delivered within the organization. Do they focus on the How, What or the Why of the organization? What lessons can you take away to help inform your future work with your current organization or future one?