Using the Dow Jones, Pfizer (PFE), complete the following project. Structure: The paper should be 3 – 4 pages; however, substantial content will be weighted more than length. The content should be 12pt. Times Roman font. Content: The paper must include the following 5 sections: 1. the background of the company with a life cycle analysis 2. an analysis of Return on Equity 3. the company’s projected future growth rate of earnings 4. an analysis of its required rate of return using the CAPM measurement 5. the company’s intrinsic value using the discount valuation techniques Describe the competitive forces in the industry including the company’s relative advantages and disadvantages to its competitors and include a discussion on ROE as the basis for growth. This analysis should include demographic trends. DO NOT just state that “GE has grown at 10% in the past and will again in the future”. You should tell why you think that GE can grow 10% (for instance, because you think its products will appeal to a certain demographic that is growing at X%). Given the outcome of your research and technical analysis, you will provide a buy or sell recommendation and estimated price target. The structure of the paper should meet basic APA writing standards: a title page, an abstract, in-text citations, double spacing, indented paragraphs, section headings, and a reference page. A scholarly paper must include an abstract that tells the reader the purpose of the research paper, the method of analysis (research approach and quantitative and qualitative measurements), and a brief statement of the conclusion(s). The structural order of the main content of the paper must follow the order of the abstract. The content must be properly subdivided into specific sections. The conclusion should state your interpretation of your research and measurements. . A scholarly paper is free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs must be clear, concise, and factually correct. Scholarly means that the paper has significant scope and depth of research to support any statements. Relevant illustrations or examples will enhance the content. The content should exhibit logical reasoning in your interpretations of the data and several in-text citations to provide authority to your statements and conclusions. To receive full credit your paper must meet or exceed all of the above requirements and any requirements listed in the Additional Requirement section below.