Situation analysis & segmentation, targeting and positioning (stp)



This assessment is based on an online marketing simulation – MyMarketingExperience( 

(my ID:s3596665 my code: Mrr0515! ) 

It is designed to prepare students for the decisions that have to be taken to complete the simulation game and successfully market their product (i.e., jeans). As part of this assignment, students will expand on the alternative strategies that could be adopted as well as their advantages and disadvantages.

This second assessment task is an individual assessment. It is based on your decisions, KPIs and performance in Quarters 1, 2, and 3 and involves two parts:

1) A situation analysis: based on the research, market share, and market information provided by the simulation which are relevant to your industry (i.e., jeanswear industry) and the existing market share, students are to provide a critical discussion of the external situation analysis at multiple levels such as industry, product category, product segment and sub-segments, and brand. Students will be expected to use models and theories/concepts learnt during modules, and make informed judgements based on the information provided through the simulation to arrive at the performance of product level.

2) A STP and company strategic direction: build your understanding of the market, and start the process of planning the long term direction for the brand. This includes segmenting the market (five to six segments), profiling and targeting two segments, and identifying the customer journey. Further, students are required to evaluate the position of the brand and its competing brands in the market and determine the most appropriate strategies that will provide a competitive advantage for your brand.

To complete this stage of the marketing plan, students will apply various marketing models as highlighted throughout the course website, and as determined by you in order to satisfy the assessment requirements. 

Assessment criteria

All work must be professionally presented (in word or PDF format.  The work must be referenced throughout and contain a reference list. Correct application and use of an appendix are expected – for example, all detail supporting statements must be shown in the appendix and correctly signposted within the body of the presentation. 


Approximately 250 words


Play the expert: please see attached articles for this discussion | PSY 620 Learning & Cognition | Ashford University

Prior to beginning work on this discussion, please review the following websites, and read the following required articles:

Play the expert in the following scenario and apply ethical decision-making to your rationale and actions. Be mindful of section F in the “ASCA Ethical Standards for School Counselors” (p. 8):

When faced with an ethical dilemma, school counselors and school counseling program directors/supervisors use an ethical decision-making model such as Solutions to Ethical Problems in Schools (STEPS) (Stone, 2001):

  • Define the problem emotionally and intellectually
  • Apply the ASCA Ethical Standards for School Counselors and the law
  • Consider the students’ chronological and developmental levels
  • Consider the setting, parental rights and minors’ rights
  • Apply the ethical principles of beneficence, autonomy, nonmaleficence, loyalty and justice
  • Determine potential courses of action and their consequences
  • Evaluate the selected action
  • Consult
  • Implement the course of action

You are a school counselor at a rural high school. You have been counseling a student, and he confided in you that one of his friends has recently engaged in sexual relations with one of the teacher’s daughters. (She is a friend of yours.) He does not divulge the name of the other student and refuses to talk any further about the issue.

Address the following:

  1. What ethical considerations must be considered in this situation?
  2. How does confidentiality affect your considerations and actions?
  3. What options might you have to address the situation?
  4. Ethically, since this is hearsay, are you legally obligated to address?
  5. Using appropriate citations and references, explain how the empirical research, theoretical models, and ethical standards presented in the assigned resources suggest the importance of applying ethical decision-making strategies to scenarios such as these.


Meiseller, D. (2020). Difference between deductive and inductive reasoning.

ASCA Ethical Standards for School Counselors. (2016).

Carlson, N. (2017). To tell or not to tell: The fine line between minors’ privacy and others’ right to know (Links to an external site.).


Approximately 250 words


Diversity paper | Article writing homework help

Please use the following article to answer questions for this paper: 

– “Interrupting the Cycle of Oppression” by Andrea Ayvazian 

link to article:

(ignore the checklist and worksheet, just read the article)

-“The Pitfalls of Ally Performance: Why Coalition Work Is More Effective Than Ally Theater” by Anderson and Accomando

link to article: 


In the essay answer the following questions. What is an ally? Does Ayvazian’s use of the term provide an adequate model for people in dominant positions in the culture or people with relative power to enact social change? Why or why not? What do Anderson and Accomando say about coalition work?  Write an essay in which you compare Ayvazian’s and Anderson and  Accomando’s articles and their use of the term “ally.” Where do you see their arguments as overlapping? How are they different? How can you apply these concepts to your own life and position in relation to social movements? Make sure you provide some concrete examples in your paper.

Minimum of  3 – 5 pages, double spaced.  


Approximately 250 words


Comparing mississippi, ncss, and core standards



Write a paper comparing the Mississippi social studies standards, the NCSS standards and the new Common Core standards. A copy of these standards is available on Canvas. The NCSS thematic standards are on page 54 in your book. For the Common Core standards, you are only responsible for writing about the K-5 standards that are on pages 9-33.

The paper needs to have an introduction and a conclusion and must consist of at least 900 words. The cover page does not count toward the word length. The paper must respond to the following questions:

  1. What is the difference between the three sets of standards?
  2. In what way are they the same?
  3. Which set of standards is more important? Why?
  4. Are any of the NCSS standards less important than others? Explain
  5. Are any of the Mississippi social studies frameworks less important than others? Explain
  6. Are any of the Core standards less important than others?
  7. If you had to make a change to the NCSS standards, what would you do? Explain
  8. If you had to make a change to the Mississippi frameworks, what would you do? Explain?
  9. If you had to make a change to the Core standards, what would you do? Explain
  10. What is your overall opinion of the three sets of standards?

 This is the NCSS link:

The other 2 are uploads-



Approximately 250 words


Module 04 course project – annotated bibliography


Module 04 Content

  1. Use the attached template:  

    Module 4 Course Project_NUR 2214.docx

    Follow instructions/rubric closely

    Course Competency:

    • Compare the care models for nursing practice specific to the older adult.

Transferable Skill:

  • Information Literacy: Discovering information reflectively, understanding how information is produced and valued, and using the information to create new knowledge and participate ethically in communities of learning.

Your nursing supervisor likes the topic you chose for the in-service presentation and wants you to start researching! To make sure you get the project on the right track, your supervisor has asked you to do the following:

  1. Using the Rasmussen Library, identify at least 2 resources pertaining to your topic.
  2. Prepare an annotated bibliography for the resources you identified. Each entry will include:
  3. the full APA formatted reference
  4. an annotation consisting of the following elements:
  • 2 to 4 sentences to summarize the main idea(s) of the source
  • 1 or 2 sentences to assess and evaluate the source
  • 1 or 2 sentences to reflect on the source

For information about making a research appointment with a Rasmussen librarian, evaluating the credibility of a source, or creating an annotated bibliography, consult the resources below.

Once you receive your graded submission, be sure to review the supervisor’s feedback. You want to make sure that your next submission shows that you made appropriate improvements based on the feedback.



Approximately 250 words


Assignment 2: comprehensive psychiatric evaluation and patient case


Comprehensive psychiatric evaluations are a way to reflect on your practicum experiences and connect the experiences to the learning you gain from your weekly Learning Resources. Comprehensive notes, such as the ones required in this practicum course, are often used in clinical settings to document patient care.

For this Assignment, you will document information about a patient that you examined during the last 5 weeks, using the Comprehensive Psychiatric Evaluation Template provided. You will then use this note to develop and record a case presentation for this patient.

To Prepare

  • Select a patient that you examined during the last 5 weeks. Review prior resources on the disorder this patient has. Also review the Kaltura Media Uploader resource in the left-hand navigation of the classroom for help creating your self-recorded Kaltura video.
  • Conduct a Comprehensive Psychiatric Evaluation on this patient using the template provided in the Learning Resources. There is also a completed exemplar document in the Learning Resources so that you can see an example of the types of information a completed evaluation document should contain. All psychiatric evaluations must be signed, and each page must be initialed by your Preceptor. When you submit your document, you should include the complete Comprehensive Psychiatric Evaluation as a Word document, as well as a PDF/images of each page that is initialed and signed by your Preceptor. You must submit your document using SafeAssign. Please Note: Electronic signatures are not accepted. If both files are not received by the due date, Faculty will deduct points per the Walden Late Policies.


Approximately 250 words


Week 5 privacy and confidentiality

Privacy and Confidentiality are the key fundamental elements for building trust between a health care provider and the patient. When compromised or breached, the patient-provider relationship can suffer, making for potentially poor outcomes. In the Privacy and Confidentiality Report template, you will review a real-life scenario in which Ben Smithfield observes potential areas of concern where either privacy or security of protected health information (PHI), or both, may be breached. Managers are responsible for ensuring substantial compliance with not only the organization’s policies but also state and federal laws that outline the standards for privacy and security of a patient’s PHI to maintain trust and confidence and to avoid serious fines and penalties.

Review the Extra Help Guide to see a good format to use when completing your responses for this assignment (HINT: You may use this example for format for your assignment completion and submission—just change the text to your own):

Week 5 Assignment—Extra Help and Assignment Guide.docx

Use the Reference the Privacy and Confidentiality Report template to complete the assignment.

Cite at least 2 reputable references used to complete your chart. Reputable references include trade or industry publications; government or agency websites; scholarly works; your textbook, Legal Aspects of Health Care Administration; or other sources of similar quality.

For information on how to properly cite your sources, log on to the Reference and Citation Generator in the Center for Writing Excellence.

Format your references section and references used in your responses according to APA guidelines.


Approximately 250 words


Being the principal | Education homework help


Part of being an educational leader includes inspiring future administrators and having a succession plan. As you are just beginning to learn the skills of a successful educational leader, thinking about what you might say to future leaders can help focus your own development. It is always helpful to begin with the end in mind.

Create an 8-10 slide digital presentation for aspiring administrators about the roles and responsibilities of the principal.

Include the following:

  1. The effect principals can have on student outcomes when they accept responsibility for each student’s academic success and well-being.
  2. The effect principals can have on faculty and staff when they promote a culture that is collaborative, provides needed support, and encourages personal self-efficacy.
  3. The effects on students, staff, families, and the community when principals regularly model and promote the professional norms of integrity, fairness, transparency, trust, collaboration, perseverance, learning, and continuous improvement.
  4. A title slide, reference slide, and presenter’s notes.

Provide 2-3 scholarly sources to support your findings.

While APA format is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center. 

This assignment uses a rubric. Review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. 

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.


Approximately 250 words


Assignment: assessing and diagnosing patients with schizophrenia,

Psychotic disorders and schizophrenia are some of the most complicated and challenging diagnoses in the DSM. The symptoms of psychotic disorders may appear quite vivid in some patients; with others, symptoms may be barely observable. Additionally, symptoms may overlap among disorders. For example, specific symptoms, such as neurocognitive impairments, social problems, and illusions may exist in patients with schizophrenia but are also contributing symptoms for other psychotic disorders.

For this Assignment, you will analyze a case study related to schizophrenia, another psychotic disorder, or a medication-induced movement disorder.

To Prepare:

  • Review this week’s Learning Resources and consider the insights they provide about assessing and diagnosing psychotic disorders. Consider whether experiences of psychosis-related symptoms are always indicative of a diagnosis of schizophrenia. Think about alternative diagnoses for psychosis-related symptoms.
  • Download the Comprehensive Psychiatric Evaluation Template, which you will use to complete this Assignment. Also, review the Comprehensive Psychiatric Evaluation Exemplar to see an example of a completed evaluation document. 
  • By Day 1 of this week, select a specific video case study to use for this Assignment from the Video Case Selections choices in the Learning Resources. View your assigned video case and review the additional data for the case in the “Case History Reports” document, keeping the requirements of the evaluation template in mind.
  • Consider what history would be necessary to collect from this patient.
  • Consider what interview questions you would need to ask this patient.
  • Identify at least three possible differential diagnoses for the patient. 

Complete and submit your Comprehensive Psychiatric Evaluation, including your differential diagnosis and critical-thinking process to formulate primary diagnosis.

Incorporate the following into your responses in the template:

  • Subjective: What details did the patient provide regarding their chief complaint and symptomology to derive your differential diagnosis? What is the duration and severity of their symptoms? How are their symptoms impacting their functioning in life? 
  • Objective: What observations did you make during the psychiatric assessment?  
  • Assessment: Discuss the patient’s mental status examination results. What were your differential diagnoses? Provide a minimum of three possible diagnoses with supporting evidence, listed in order from highest priority to lowest priority. Compare the DSM-5 diagnostic criteria for each differential diagnosis and explain what DSM-5 criteria rules out the differential diagnosis to find an accurate diagnosis. Explain the critical-thinking process that led you to the primary diagnosis you selected. Include pertinent positives and pertinent negatives for the specific patient case.
  • Reflection notes: What would you do differently with this client if you could conduct the session over? Also include in your reflection a discussion related to legal/ethical considerations (demonstrate critical thinking beyond confidentiality and consent for treatment!), health promotion and disease prevention taking into consideration patient factors (such as age, ethnic group, etc.), PMH, and other risk factors (e.g., socioeconomic, cultural background, etc.).


Approximately 250 words


Statistics week 2 | Accounting homework help


Scatter Diagram Analysis

The regional sales manager for American Toys, Inc., recently  collected data on weekly sales (in dollars) for the 15 stores in his  region. He also collected data on the number of salesclerk work hours  during the week for each of the stores. The data are as follows:

     Store Sales Hours   1 23,300 120   2 25,600 135   3 19,200 96   4 10,211 102   5 19,330 240   6 35,789 190   7 12,540 108   8 43,150 234   9 27,886 140   10 54,156 300   11 34,080 254   12 25,900 180   13 36,400 270   14 25,760 175   15 31,500 256    

To complete this assignment:

  1. Use Excel to develop a scatter diagram of the data, including dependent and independent variables on their correct axis.
  2. In a Word document, analyze the relationship between sales and number of clerk hours worked.
  3. Conclude, based on the scatter diagram, what adjustments the  sales manager might make to address the relationship between sales and  number of clerk hours worked. 
  4. Submit your work in a Word document with your Excel file attached. 

How to insert an Excel spreadsheet into Microsoft Word? There are several ways to do it. Choose the one that works for you.


Approximately 250 words